Atlanta —
BlueCross BlueShield of Tennessee was seeking a tool to help them enhance their existing sales process to improve efficiencies in both their broker-facing and direct-to-consumer channels. With more than 100,000 members in the state of Tennessee, BlueCross already had a strong market and online presence, but needed a solution to automate new business quoting, rating, underwriting and enrollment. BlueCross BlueShield of Tennessee selected Connecture for several reasons; including Connecture is the only national sales automation partner for the Blue Cross Blue Shield Association, and 35% of Blues plans have successfully implemented InsureConnect solutions.
The implementation of InsureConnect EZ will be in two phases, with phase one scheduled to go live this year. Phase one will include implementation of InsureConnect products: Quoting, Rating, Enrollment and Installation and Sales Automation. Phase two will encompass going into production with InsureConnect Underwriting. At the completion of phase two, all of BlueCross BlueShield of Tennessee’s commercial, medically underwritten individual products will be automated online.
Source: Connecture