Atlanta — BlueCross BlueShield of Tennessee, the state’s largest not-for-profit health plan, will work with Connecture Inc., an Atlanta provider of Web-based sales, service and process automation solutions to the health insurance industry, to automate new business processing in the individual market. The company will employ Connecture’s InsureConnect EZ software, which is a packaged version of InsureConnect, Connecture’s sales automation software for health plans.

BlueCross BlueShield of Tennessee was seeking a tool to help them enhance their existing sales process to improve efficiencies in both their broker-facing and direct-to-consumer channels. With more than 100,000 members in the state of Tennessee, BlueCross already had a strong market and online presence, but needed a solution to automate new business quoting, rating, underwriting and enrollment. BlueCross BlueShield of Tennessee selected Connecture for several reasons; including Connecture is the only national sales automation partner for the Blue Cross Blue Shield Association, and 35% of Blues plans have successfully implemented InsureConnect solutions.

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