A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture, titled “The CMO-CIO Disconnect.

The study, based on a survey of 400 senior marketing and 250 information technology (IT) executives representing a variety of industries, including insurance, in 10 countries, revealed that one in 10 of the executives believes collaboration between CMOs and CIOs is currently at the right level.

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