While nobody can dismiss the progress the insurance industry has made developing distribution channels to reconcile with the tastes of millennials, a new survey from Accenture suggests these new channels will augment rather than supplant long-established ones.
The survey, which queried 2,500 individuals in North America, found that the agent network remains the preferred method to buy insurance among respondents. Indeed, even among 25- to 34-year-olds, 59% said they prefer buying insurance from agents as opposed to the 31% who indicated a preference to purchase online.
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