Personal auto is leading the insurance industry down a path of change, for both technology and business. The future will bring accelerated change, with laggards being forced to become fast followers and leaders innovating at a quickening pace as the fruits of their labor pay off. While some of the factors are unique to the line of business, we believe that changes in personal auto will be echoed in other lines over the next five years, starting with homeowners and spreading to the more standardized parts of the small business market.

Personal auto insurers operate in a unique market with a relatively simple, commoditized product, which has made differentiators-pricing and service-all the more critical.

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