San Francisco--The Phoenix Companies Inc., a Hartford, Conn.-based provider of life insurance, annuity and asset management products, is using San Francisco-based salesforce.com Inc.'s AppExchange platform to customize, create, deploy and manage a number of business critical applications.Phoenix recently sought to replace the software that managed its relationships with independent agents who sell life insurance policies. The company evaluated several leading customer relationship management (CRM) products, including vertical financial services solutions, and decided that salesforce.com's automation offered the flexibility, user-friendliness, connectivity and customization ability to meet its business needs. With AppExchange platform, Phoenix was able to build and deploy custom applications to support its life insurance division's sales, marketing, finance and human resources organizations.

Using the AppExchange platform, Phoenix created and deployed three on-demand applications, including:

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