San Mateo, Calif. - Progressive Insurance ranked as the No. 1 site in two studies conducted by Keynote Systems Inc., an Internet performance firm. The two studies line provide a comparative examination of online customer experience and best practices implementation by leading automobile insurance Web sites.Keynote's customer experience study shows that consumers are turning away from obtaining auto insurance quotes over the phone and increasingly turning to the Web for those same quotes. This study uncovered that in the highly competitive $158 billion auto insurance industry, price competitiveness and the online quote process are the leading indicators of success in landing new customers online.
The Keynote Customer Experience Rankings for Auto Insurance Web Sites examines the online experience of 1,500 prospective auto insurance customers as they interacted with leading auto insurance sites.
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