ThinkVine, a marketing optimization software company, released a new version of its flagship marketing optimization software. ThinkVine says this version represents significant advances in performance, capability and security, compared with the version Forrester Research reviewed and named Highest Rated Current Offering in the Marketing Mix Space in "The Forrester Wave: Marketing Mix Modeling Q3 2011."

ThinkVine says top enhancements in this version include faster business insights; faster responses to "what if"; the ability to include more relevant, non-marketing influencers on purchase; the ability to model multiple product lines in the same category; security infrastructure enabling external groups to run plan scenarios; and the ability to improve ROI by identifying when a marketing plan has reached, or will reach, a saturation point with a target audience.

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