ThinkVine says top enhancements in this version include faster business insights; faster responses to "what if"; the ability to include more relevant, non-marketing influencers on purchase; the ability to model multiple product lines in the same category; security infrastructure enabling external groups to run plan scenarios; and the ability to improve ROI by identifying when a marketing plan has reached, or will reach, a saturation point with a target audience.
"Marketers face many choices in a fast-paced, ever-changing marketplace. Optimizing marketing ROI requires both understanding historical results and making rapid adjustments to plans,” says Damon Ragusa, president and CEO of ThinkVine. "Our innovative approach uses demographics, market and consumer behavior, and in-house data to deliver richer insights than traditional regression-based approaches."
