Continued attraction to guarantees and growth potential, corporate sales and the anticipation of product changes related to revisions to Actuarial Guideline 38 all contributed to growth for all major life insurance product lines in the fourth quarter, according to Ashley Durham, senior analyst, LIMRA Product Research. “We haven’t seen a quarter in which all of the major product lines experienced growth since 2006,” said Ashley Durham, senior analyst, LIMRA Product Research.
The growth contributed to the third consecutive year of individual life insurance new annualized premium growth (6 percent in 2012), according to LIMRA’s fourth quarter 2012 individual life insurance sales survey.
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