EnvoyWorldWide Inc., a Bedford, Mass.-based provider of enterprise notification services, and Unitrin Direct, the direct, personal auto insurance arm of Unitrin Inc., Chicago, have unveiled details of Unitrin Direct’s successful pilot of EnvoyConnect, the campaign management suite from EnvoyWorldWide.Implemented in September 2003, EnvoyWorldWide’s solution enabled Unitrin Direct to deliver automated, personalized messages to policyholders, proving to be very cost effective while improving customer satisfaction and retention. Unitrin Direct is now live with a full implementation of EnvoyConnect.

Unitrin Direct began looking for a solution that would help the company communicate with its customer base more easily and efficiently and in a cost effective manner. While researching options, Brian Crumbaker, senior vice president of operations, came across a case study outlining an automated notification solution from EnvoyWorldWide in support of customer care applications for a national property and casualty insurer. The solution yielded increased customer coverage and improved customer service, including the ability to identify policyholders for whom Unitrin Direct’s contact information was outdated, while improving customer service agent productivity and saving money.

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