Most drivers participating in a recent survey are open to usage-based insurance (UBI). According to the UBI Consumer Survey from Towers Watson, 79 percent of the 7,645 respondents indicated they either would buy a UBI policy or are willing to consider the concept, and if insurers would guarantee drivers’ premiums would not rise, that percentage increased to 89 percent.
Interest in UBI programs was highest among younger drivers (18- to 34-year-olds) with 66 percent saying they would definitely or probably purchase a UBI policy. Roughly half (54 percent) of the participants who drive every day showed a strong interest in UBI.
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