Anyone who has ever been part of a military family knows what it means to be on the move. The United Services Automobile Association (USAA), which provides insurance to some 7 million active and veteran military members and their families, recognizes this and developed its mobile strategy around it. The company's banking business led the way for this initiative, making major headlines in August 2009 when it introduced Deposit@Mobile service. At a time when many banks, and most insurers, weren't investing as heavily in mobile technology, privately held USAA recognized the nature of military life and sought solutions to address it. Banking analysts and consumers praised the innovation, calling it compelling and a "first" in the mobile banking market.
Whether it was the first or the greatest can be debated. However, what can't be debated is USAA's focus on leveraging innovative technology to service its customers. Between August 2009 and March 2011, 5 million checks were deposited via Deposit@Mobile, totaling $2.9 billion. And, 1.1 million members are enrolled in either Deposit@Home or Deposit@Mobile.
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