Wausau Insurance developed eWausau.com as a cost-effective approach to sell workers' compensation, BOP and other policies directly to small-business owners.It's difficult to imagine that carriers are ignoring a market that potentially generates billions of dollars in annual premiums. But Wausau Insurance Co. executives believe that it has developed a cost-effective approach to selling policies to the underserved small-business market.

By offering workers' compensation, business owner policies and commercial auto insurance directly to small businesses though eWausau.com, the Wausau, Wis.-based insurer is eliminating some of the overhead costs that makes such coverage prohibitively expensive for carriers to offer.

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