Last week, I met on different days with a couple of the big guns in insurance core applications. Like a lot vendors with significant market share in an industry market, the distinction between the two was at best a nuance, and at worst, you couldn’t tell one from the other if you happened to remove their names. They target the same markets with the same applications, and use the same language to describe their respective solutions. No surprise, both have grown through acquisition, and now are saddled with complex, overlapping solutions.  

Earlier this spring, I visited one of their Web sites and counted 24 different solutions, some sharing nearly identical functionality for the P&C market alone. While these vendors might be paying their marketing teams based on the sheer number of solutions they create, all these solutions confuse analysts, buyers and certainly their sales reps, all of whom have more than nodding acquaintance with what apps do what.

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