The nation's largest insurers together received a mediocre score for online customer respect. But the good news is: The banking and securities sector, as well as Fortune 100 firms overall, didn't ace the test either.This assessment comes from The Customer Respect Group Inc., a Bellevue, Wash.-based research company that studies the Web sites of Fortune 100 and Fortune 1000 companies. The group gave insurers among the Fortune 1000 a 6.8 overall customer respect index (CRI) for their Web sites, while financial services firms scored 6.7 and Fortune 100 firms scored 7.0.
One factor that contributes to the lackluster marks is 30% of companies didn't respond to inquiries made at their Web sites. Overall, Amica Mutual Insurance Co. scored highest among insurers for online customer respect (9.1), Minnesota Life Insurance Co. placed second (9.0), and Old Republic International ranked lowest (2.4).
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