New York — Business vs. technology—this often seems to be what executives face. Each side has their perceptions of the others' functions, and a new study reveals CEOs' thoughts about technology.

P&C insurance CEOs tend to focus on the impact of technology on distribution and service while undervaluing the potential impact on product development and marketing, according to "Insurer CEOs on Technology: Property/Casualty Survey Results 2008," a report by New York-based research and advisory firm Novarica, a Novantas Company.

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