Big data projects can far surpass the hype by nurturing context and connections, according an analysis of numerous case studies by Nucleus Research.
The analysis report, “The Big Returns from Big Data,” involved input and anecdotes from 58 big data implementation case studies across a range of industries and verticals. Nucleus reported staggering ROI figures for enterprises that successfully fanned out big data tools and access across internal and external data sets. Maturity of big data implementations was key to returns, according to the report. Extensive additions of predictive analytics and connections of internal data sets to those massive, real-time sources such as social media, brought in, on average, 241 percent ROI for enterprises involved in the Nucleus review.
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