Allstate today announced it has selected Matthew Winter as president and CEO of Allstate Financial. Effective October 26, he will replace George Ruebenson at the helm of the insurer’s financial services arm. Ruebenson had assumed the interim Allstate Financial CEO role in December 2008 while retaining his responsibilities as president of Allstate Protection, Allstate’s property/casualty business unit. Ruebenson will continue on as president of Allstate Protection.

Winter will be responsible for leading Allstate Financial’s effort to provide life insurance and retirement products to middle-income Americans. He will serve as a member of the corporation's senior management team, reporting to Thomas Wilson, Allstate’s chairman, president and CEO.

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