For banks using Twitter to reach customers, generic is out, targeted is in.

Though Twitter Inc.'s service is designed to communicate with a vast, online audience, some financial companies are now using it to reach specific groups or even individuals, a sharp contrast to some early efforts that were more akin to e-mail spam.

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access