At the recent whirlwind of insurance technology trade shows and vendors meetings that happen every year, there is a key word or phrase that rises above the noise and this year I heard “Innovation.” There were great discussions around big data, social media, mobile and location-based technology and of course customer experience, but the common denominator was insurers using these capabilities to be more innovative.

I spoke with many consulting and system integration firms that have created frameworks, methodologies, benchmarks, ideation processes and case studies to help insurers become innovative. The focus was almost always on marshaling the capabilities mentioned above to create a sea change within their business and market. (Full disclosure: Celent has an insurance innovation offering designed to align IT projects and emerging technologies with insurers innovation goals.)

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