If you’re like me, you’re noticing that everywhere you turn someone is writing about big data. Initially, it was the technology press. Then, business journals and newspapers got into the act. At companies everywhere, senior business leaders and even boards of directors are determining the best ways for their organizations to deal with big data. I like to joke that we don’t need to add the word “big” in front of every utterance of data, but for those who are new to big data, here are four factors to consider:

I do believe big data will continue to evolve how business is conducted, changing the way companies interact with consumers. But, it will be those businesses that have the discipline to stay focused on data quality that will reap the most rewards, whether they use the word “big” or not. Roger Hartmuller is VP of Allstate’s information services group.

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