“Know your customers” is the new data mantra for the 21st century. Clean, high-quality customer data gives insurers powerful marketing and service advantages and prevents expensive headaches. A well-conceived data warehouse is a good place to start, but as core insurance systems develop problems over time, data quality issues grow undetected in the data warehouse.

These problems usually only show up when reports are generated from the warehouse and business people question the validity of the data. By then it is too late, and correcting the problem will take much time and money.

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