The user experience (UX) in developing systems is usually never overlooked, but it is often given too fast of a run through. While many insurance IT shops may be rushed to get new software out the door, it could all be for naught if the UX is not adequately addressed.

UX is more than just a pretty interface. It’s about the total experience a user has with the application – navigating, interacting, and gaining satisfactory responses. A solid UX will go a long way to boosting end-user productivity, as well as their willingness to even use the system. Extended to customer, it ensures that customers have a positive experience with the company. In fact, the application may be the only point of contact a customer has with an insurer.

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