I recall a conversation I had a few years back with the IT manager of a major insurance agency, who lamented how difficult it was to maintain online connectivity with carriers: The interfaces and protocols would be worked out for straight-through processing of applications and other business, and the agency would invest a lot of money into building and supporting the system — then the carrier would switch gears on the whole arrangement.

Such are the challenges agencies and brokerages face with constantly shifting technology preferences in the market. Yet, few other industries enjoy the eyes and ears on the ground that agent and broker networks offer to insurance carriers.

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