Apple made a big splash at its annual Worldwide Developer Conference this year, introducing a new piece of hardware that competes with items from Amazon and Google. The new HomePod is a home assistant in the vein of Amazon's Echo or the Google Home, which insurers have already begun exploring as a customer-acquisition channel.
Unlike the existing devices, however, Apple's offering is heavily focused on music: Much of the fanfare around HomePod is related to its speaker design. However, it is a fully functional smart home device that Apple says "is the perfect home hub, providing remote access and home automations through the Home app on iPhone or iPad." The HomePod also can sense its location in a room — ostensibly to adjust audio levels accordingly, but the location-awareness can come in handy for connected-home initiatives.
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