Apple made a big splash at its annual Worldwide Developer Conference this year, introducing a new piece of hardware that competes with items from Amazon and Google. The new HomePod is a home assistant in the vein of Amazon's Echo or the Google Home, which insurers have already begun exploring as a customer-acquisition channel.

Unlike the existing devices, however, Apple's offering is heavily focused on music: Much of the fanfare around HomePod is related to its speaker design. However, it is a fully functional smart home device that Apple says "is the perfect home hub, providing remote access and home automations through the Home app on iPhone or iPad." The HomePod also can sense its location in a room — ostensibly to adjust audio levels accordingly, but the location-awareness can come in handy for connected-home initiatives.

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access