Last week, I read that Gartner designated “big data” as one of the most over-hyped terms of the year, right behind cloud computing.

Nevertheless, the analyst group acknowledges that big data will have a profound, transformational impact on businesses. This is advice to which the insurance industry needs to pay close attention.

Where and how does big data make a difference? The bottom line is that big data helps organizations make better business decisions. A majority of respondents to a new survey, sponsored by Rainstor, found 75 percent agree that big data is extremely important for improving overall business value.

However, there are challenges. Thirty-seven percent of survey respondents indicate that the biggest challenges around managing big data are the speed of data creation (velocity), increase in types of data (variety), and the ability to provide analytics against data.

Perhaps the most vexing challenge is simply finding people with the skills to translate big data into big analytics and big decisions. Switching from data warehouse to Hadoop-style environments is one of the moves being considered—whereas standard SQL still appears to be the enterprise standard when running queries and analysis against existing data warehouses, new skills are needed to make new approaches like this possible.

When asked what the limiting factors are for those looking to adopt and deploy Hadoop, more than half of the survey's respondents agreed that they either lack the skilled resources or they simply have limited bandwidth to take on new technologies and projects. Despite the fact that managing and analyzing big data is high on the business and IT priority list, it is still challenging to achieve inside a large enterprise. Certainly, existing IT personnel are seasoned users, administrators and operators of relational and columnar-type databases, yet they are not seasoned java programmers or engineers that can easily deploy and support open-source Hadoop and then provide the analytics that the business demands.

The ability to find people to make the transformation to an analytics-driven culture will be a top priority for insurance and financial services companies in the years to come. Remember, data management is no longer some role in the database or IT department. Insurance companies, perhaps more than other types of companies, are now data companies. It is the core of the business.

Joe McKendrick is an author, consultant, blogger and frequent INN contributor specializing in information technology.

Readers are encouraged to respond to Joe using the “Add Your Comments” box below. He can also be reached at joe@mckendrickresearch.com.

This blog was exclusively written for Insurance Networking News. It may not be reposted or reused without permission from Insurance Networking News.

The opinions of bloggers on www.insurancenetworking.com do not necessarily reflect those of Insurance Networking News.

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