The Midwest and South have been hit hard with storms the past few weeks. Several inches of rain have fallen on the Mississippi Valley day after day into an area that cannot handle torrential rain for prolonged periods of time. Add to that the windstorms, tornadoes and the flooding that is coming, and you have a region in peril. Now is the time for carriers to step up and take the lead. This is where our industry can change public perception and show value to their customer; but will they?

All of the events above have put a strain on what any carrier can handle. The damage caused over the past several weeks is the equivalent to a hurricane hitting the region. Compounding the concern is some of the same states affected have experienced hurricane damage over the past five years. It has been a rough few years in the lower Mississippi Valley. The good news is that carriers have had the time to work on their processes and catastrophe management plans to quickly provide estimates and repair homes and cars because of the similar losses. Who will come out on top? 

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