By whatever measure you choose, Facebook is growing up quickly. The company reports 400 million active users spending 500 billion minutes per month. Over 70% of users are outside the United States. And all this in an unbelievable six years since the site was launched in a student dorm room.

Such sudden growth does not come without attracting considerable attention from regulators. In the U.S., several consumer protection agencies filed a complaint with the Federal Trade Commission and sent a letter to Congress that charges Facebook with engaging in unfair and deceptive trade practices in violation of consumer protection law. EU data protection officials have written to Facebook saying that the plans to share user’s information with outside websites is unacceptable. And here lies the core of the problem in Facebook’s next phase of growth.

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