Innovation is not witchcraft but, when done successfully, there is a touch of magic. The magic happens when innovation becomes “part of the way we do things around here” (read: corporate culture). When people across the firm approach their jobs constantly through the lens of “how do I change my job so that I deliver more value to my customers?”, magic can happen.
We discussed this in a webinar this week (
- Establish a common language around innovation; what is it? what is it not?
- Revise reward systems, especially around encouraging “fail fast” behaviors
- Develop a communication plan around innovation leverage Corporate Communication expertise to sustain a messaging effort around innovation
- Tune existing governance structures to handle innovation initiatives differently than run-the-business projects
The message coming through in Celent research is that innovation is more process, sweat, and political capital than black art. So, try these tricks in your organization so that you (and your customers and teammates) can enjoy some innovation treats!
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Mike Fitzgerald is a senior analyst in Celent's insurance practice, and can be reached at mfitzgerald@celent.com.
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