Of the many interview opportunities I had at ACORD LOMA, one of the most forward-looking was with Salvator Branca, SVP at AIG Casualty on the topic of underwriting automation.

Although he didn’t offer a timeline, Branca offered a vision of insurance products bundled with other physical products, say an insurance policy bundled with an auto or home purchase for example, and sold by companies not traditionally associated with the insurance business. Those companies would theoretically be using data from outside providers, such as Google, which is collecting massive amounts of data on users. It could even be Google, he mused.

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