There’s a lot of pressure on insurers across all lines of business to do the “green thing” and reduce the use of paper. It’s not just admirable from a save-the-forest point of view, but done right, it speaks to efficiencies and improved customer service levels previously considered elusive to the industry.

For any insurance IT executive feeling this pressure, there is also a sense of urgency. When the CEO asks, “can we be paperless by 2014,” he/she is not expecting 'no' for an answer.

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