A State Farm commercial that has been running over the past years demonstrates how its customer call center is open 24 hours a day, even at 3:00 in the morning. (Even though the caller's wife was highly suspicious of “Jake from State Farm,” in his khaki pants.)

The commercial illustrates how State Farm is achieving competitive advantage by having a 24x7 call center, ready to answer any and all questions thrown at it, even at 3:00 in the morning.

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