Insurers face an uphill battle when it comes to finding new ways to engage the customer. By line of business, those challenges are unique: P&C carriers face enormous competition on brand, price and recidivism; life carriers are cursed with product particulars, which often relate only to one-off or “low engagement” opportunities.

Health insurers struggle on a variety of fronts, facing the more obvious issues of regulatory compliance and the less obvious ones, such as true customer segmentation intelligence. Consider that information such as demographics (i.e. age, life stage) and point of sale (direct, employer sponsored) don’t necessarily offer insights that enable them to engage and retain new business.

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access