It may sound like an oversimplification to say that Data Mastery (DM) is the ability of an insurer to gain mastery of their data, so perhaps it would be better to say that DM is the ability of an insurer to gain business insight from raw data.
Since the financial crisis began in 2007, insurers have significantly increased their focus on Business Intelligence (BI) and analytics efforts to help improve customer retention, targeted marketing, claims fraud, operations, finance, actuarial and underwriting. Even as the economy has slowly improved, competition has driven insurers to work even harder at turning their data into a competitive advantage.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access