The use of mobile in insurance is usually related to the self-service capabilities insurers can deploy for agents and for upper income groups such as quote, bind, issue, claims and printing, all for which a smartphone is a better device than a simple mobile phone.
One trend we have recognized is that mobile technology is being used in emerging markets to innovate as a means of distribution and collection, especially to low income consumers through microinsurance products, as there is usually 70 percent mobile penetration but insurance penetration is below 5 percent. Mobile operators benefit as well, as they are able to turn ‘pay as you go’ customers into annual subscription contracts.
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