If you are going to punch a guy, you may as well try to knock him out. That old adage seems to be the central lesson of the recent, ill-fated effort by America’s Health Insurance Plans to impact the health care debate.

When a report financed by AHIP surfaced on the eve of the Senate Finance Committee’s vote on the America’s Healthy Future ACT, it was no doubt intended to be another arrow in the quiver of those opposed to the legislation. However, after questions arose about the report’s methodology and the impartiality of New York-based PricewaterhouseCoopers, which produced the report at AHIP’s request, that arrow became a club that proponents of the legislation used to bludgeon not just AHIP, but the health insurance industry as whole.

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