Much has been written about mobile apps in the insurance space lately, and it may be reaching the same amount of hype that the Internet did in the late 1990s.

Back then, the Internet was uncharted territory where technology was being developed just to be able to use this new communications tool. Browsers were raw, connections were slow, connectivity was unreliable, etc. We all remember the excitement and lived through the reality. Insurance carriers took a very conservative approach to adoption of this new way to interact with customers. Part of it was the change to the expected and traditional model of customer relationships; agents and direct sales/support to a lesser degree.

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