At this year’s 2011 ACORD LOMA Insurance Systems Forum, there are few topics that are being discussed more than the perceived urgent need for insurers to develop and implement a social media strategy before the tsunami of customer demand overtakes them, and leaves them bruised and broken.

During the conference, however, I have had the opportunity to informally address this issue with a number of insurance executives, and it seems that the social media wave for insurance may be more hype than reality. Asked specifically about demand for social media connectivity and strategy, most of those I spoke with reported that it just isn’t there with their customers—at least not yet.

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