In most social media boot camps, the advice is to listen—or at least read—before jumping in to post content. This is to understand the topics being discussed as well as the type and tone of conversations. Very few people want to go to their Facebook page, expecting holiday pictures and family notes, to find instead a rash of posts about buying life insurance. While listening is sound advice for carriers, for local agents, it might be the only advice you need.

People use Facebook to connect with friends and family about things going on in their lives. Of course there are ‘over-sharers’ that generously let us know when they are eating dinner, but for the most part, it is all about life events. The term ‘life events’ should ring bells because this is what invariably triggers the need to make changes, be it to buy new items, or update or acquire insurance.

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