Not too long ago, APIs, or application programming interfaces, were something only a programmer could love – or was even aware of. APIs were the code bits that enabled one application in the machine to send data to another application – such as a CRM system sending data to an accounting system.

Now, APIs have emerged to a starring role in today’s digital enterprises. And it isn’t just programmers who are enamored with their potential. Now, it’s business managers – and even their top-level executives – who want in on the API action.

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