Consumers overwhelmingly want to do business with your company over their mobile phones. They want to be able to make purchases and get information they need over the mobile channel, in which many companies are coming up short. Is the insurance industry ready to interact on a grands scale with customers this way?
A survey recently commissioned by SAP, asked 12,424 consumers around the world who own a mobile phone (basic or smartphone) what it would take to do more business through this emerging channel. The majority of users (82 percent) say they want and will buy goods and services through their mobile devices in the future. More than half (53 percent) have not used their mobile to buy goods, but wish to do so in the future, whereas 29 percent have used their mobile to do so, and wish to continue. Only 1 percent has used their mobile to shop for goods and shows no desire to do so in the future.
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