An interesting revelation from Geico CMO Ted Ward recently surfaced in AdAge: The talkative little spokesgecko on the Geico commercials is actually a product of big data analytics.

As Ward describes it in an interview with AdAge's Kate Kaye, the Geico Gecko was “actually born in a petri dish of data.” Here's how it all unfolded:

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access