The post-PC era is not marked by the extinction of personal computers, but rather by the prevalence of portable computing devices that have ended the unchallenged dominance of desktop and laptop computers in the lives of consumers. This phenomenon is the new norm. It can no longer be dismissed as a bleeding edge technology that major players provide at a high cost or a gimmicky feature that the average user doesn’t demand.

People spend less time on the Internet using traditional means and more time glued to their always-connected devices. Not only is a company's presence in that realm very advantageous, its absence is costly in a tangible way.

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