Industrial Alliance Auto and Home has selected EIS’ digital experience platform, CustomerCore DXP, to complement its deployment of the vendor’s core insurance suite in 2014.

With the addition, IAAH will enhance quote, buy and self-service capabilities for its customers and partners, including auto club and auto dealer networks. The move also improves the Canadian insurer’s speed to market and reduces cost of ownership, the companies said. IAAH will commence implementation of its new platform with a self-service portal for direct customers.

“[Clients] want simplified and convenient interactions that they can start on a mobile device and then continue on the web or via call center,” said Pascal Lavoie, chief information officer of IAAH, in a statement. “Our choice of CustomerCore DXP perfectly fits our digital strategy because it leverages the unified nature of the EIS core systems and enables us to deliver an omnichannel on-demand experience.”

IAAH's digital strategy is also keen on usage-based insurance as another method of improving the customer exprience, Lavoie told INN last February. The carrier is now working on a more direct consumer approach through its Mobiliz UBI platform, which EIS and telematics provider Baseline are helping bring to life.

“We have already had discussions with EIS and Baseline on preparing a module to connect with the UBI solution,” Lavoie explained. “The fact that we have the policy system that’s flexible eases the innovation process.”