Maserati will use BMW self-driving tech

(Bloomberg) --Maserati will be the first of Fiat Chrysler Automobiles NV’s brands to use self-driving technology being developed with BMW AG, Fiat chairman John Elkann said in a speech in Turin.

The technology will offer assisted-driving features on highways, Elkann told an industry group Monday, without specifying a date for deployment in Maserati vehicles.

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A custom Maserati SpA Levante S Q4 GranSport sports utility vehicle (SUV) is displayed during the 2019 New York International Auto Show (NYIAS) in New York, U.S., on Wednesday, April 17, 2019. The NYIAS, North America's first and largest-attended auto show dating back to 1900, showcases an incredible collection of cutting-edge design and extraordinary innovation. Photographer: Natan Dvir/Bloomberg

Fiat Chrysler joined the self-driving technology consortium led by BMW in 2017. It also has autonomous vehicle development partnerships with Alphabet Inc.’s Waymo LLC and auto supplier Aptiv Plc.

Luxury sports-car brand Maserati, which saw its sales plunge 32% in the first three months of the year, has been struggling with a lack of new product and a sharp drop in demand from China.