Tesla plans to take on insurance

(Bloomberg) --For the second time in three days, Elon Musk has shed light on how Tesla Inc. plans to take on massive industries outside the automotive and clean-energy realms.

Tesla’s chief executive officer said during Tesla’s earnings call Wednesday that the company is creating its own insurance product and hoped to launch it in about a month. The comments followed a detailed presentation Monday on how the electric-car maker has designed its own chips and a self-driving computer to power its autonomy efforts.

Musk has bristled for years at how some Tesla customers have paid higher insurance rates. Costlier coverage undercuts the case the company frequently makes that its cars are the safest in the industry, and that its Autopilot system is deft at helping drivers avoid crashes.

DI-TeslaDriverlessCar_03132017
The interior view of a Tesla Motors Inc. Model S P90D, a model with some autopilot features, is seen during an exhibition featuring several self-driving cars outside of the Dirksen Senate Office Building in Washington, D.C., U.S., on Tuesday, March 15, 2016. Advocates of self-driving cars say the vehicles may revolutionize U.S. transportation enough so that the government can spend less money on roads, parking garages and public transportation systems. Photographer: Drew Angerer/Bloomberg
Drew Angerer/Bloomberg

“It will be much more compelling than anything else out there,” Musk said of Tesla’s insurance product. “We have direct knowledge of the risk profile of customers, and based on the car, and then if they want to buy a Tesla insurance, they would have to agree to not drive the car in a crazy way. Or they can, but then their insurance rates are higher.”

Tesla announced in October 2017 that it was partnering with Liberty Mutual Insurance Co. to offer a plan called InsureMyTesla. Musk took issue earlier that year with reports that insurer AAA was raising rates on Tesla vehicles in some markets, citing high claim frequencies and costs. The CEO said during the company’s annual meeting in June 2017 that an internal Tesla study found the average cost of insuring a Model S sedan or Model X SUV was lower than for other premium vehicles.

Since InsureMyTesla debuted, some customers on Tesla’s online forum and on Reddit have complained Liberty’s quotes are still high. Musk also responded to a Twitter user in July of last year who said the insurer’s rates were almost double its competitors.

A Liberty spokesman didn’t immediately comment on the closely held company’s relationship with Tesla. Representatives for Tesla declined to elaborate on Musk’s remarks.

At least one Tesla analyst wasn’t thrilled to hear Musk talk about Tesla mounting a challenge against another industry after the electric-car maker’s worse-than-expected loss in the first quarter.

“We continue to feel robotaxis, insurance products, and other endeavors are distractions from the growing demand woes that are not being addressed which is a critical worry of ours at this juncture,” Dan Ives, an analyst at Wedbush Securities, wrote Thursday. He cut his rating on the shares to the equivalent of hold, from buy, and slashed his price target by $90 to $275.

Tesla shares fell as much as 4 percent to $248.26, the lowest intraday since October 10. The stock has plunged 25 percent this year.

Bloomberg News
Driverless Digital distribution Auto insurance Tesla
MORE FROM DIGITAL INSURANCE