Peter Smith is a Vice President and has full operational responsibility for Centric Digital's West region including market, client and product strategy and execution. He has worked in innovation and growth strategy throughout his career, with a focus on building differentiated digital platforms and lasting brands. Prior to Centric Digital, Mr. Smith led Digital Strategy & Innovation at Capgemini, led product strategy for two successful technology startups, and has industry experience in consumer products, diversified financial services, and technology verticals. He holds a B.A. in Political Science and Economics from Franklin & Marshall College.