Customer experience

A study of European insurance policy holders by Cambridge, Mass.-based Forrester Research Inc. revealed an overarching reluctance to manage their accounts online. Given many of the major carriers’ desire to drive more customers to the Internet for routine sales and service interactions, the data points to an uphill battle.

Ipswich, Mass. - The Customer Respect Group, an international research and consulting firm that focuses on how corporations treat their online customers, released findings from its Third Quarter 2007 Online Customer Respect Study of the Life Insurance Industry.

New Delhi and The Hague, the Netherlands - Insurers outside the U.S. are actively creating partnerships in a business affecting the banking and insurance industries.

Needham, Mass. – Leaders in claims operations are beginning to break away from traditional processes and seek technology to assist them in managing a complex business process that has, to date, been extremely people intensive, according to new research from TowerGroup, Needham, Mass. Claims departments have been historically reluctant to adopt technology solutions, perceiving technology as incapable of duplicating the decision-making process of an experienced claims adjuster.

Hartford, Conn. - A new, automated system introduced by The Hartford Financial Services Group Inc. significantly hastens the creation and modification of personal lines insurance policies.

Seattle – Teenagers may liken Teensurance to George Orwell's all-knowing “big brother.” But Safeco is hedging its bets that parents will appreciate its new technology and services designed to help protect their teen drivers as they gain experience behind the wheel, and drive competitive advantage in the process. Safeco released its Teensurance product, which employs a set of online tools based on an on-board GPS and notification technology called the Safety Beacon. This new bundle of tools enables families to take proactive steps to monitor their teen’s behavior behind the wheel. Parents can set speed, distance and curfew limitations. A real-time notification service tells parents when their teen drivers are in danger. Teensurance is available to customers with Safeco auto insurance policies, and includes free installation of the Safety Beacon, which is guaranteed for two years. Safeco’s goal with Teensurance is to keep communications open about driving and the responsibilities that come with having a driver’s license. “Teensurance is a proactive solution to help our customers keep their families safe on the road, and the first in a series of Safeco innovations that push beyond traditional insurance to impact our customers on a broad scale,” said Jim Havens, vice president of consumer solutions at Safeco. The Teensurance program’s set of tools includes set “safe driving” zones to gradually ease new drivers into the driving experience; the ability to unlock a car door remotely using a simple code; access to 24/7 roadside assistance, a parent/teen contract and pertinent educational materials, including a “TeenDash” survey. Source: Safeco

New York – Aiming to capitalize on the record pace of mergers and acquisitions (M&A), Zurich has created a new business unit designed to cater to the companies involved. The unit, part of Zurich's global corporate business division, will offer customized products and services to help companies manage M&A transaction-related risks, the company says.

Las Vegas - A feature on its Web sites that links directly to a physician's office has garnered an award for BlueCross BlueShield of South Carolina. The feature, called STATchat, took top honors in the "Best Use of Technology" category during the 3rd Annual Call Center Excellence Awards held recently in Las Vegas. STATchat allows a physician's office staff to call BlueCross over the Internet and gives them priority for customer service. Physician office staff members simply click on the STATchat icon to call for assistance without dialing any numbers by using an inexpensive headset with microphone. STATchat links the staff member with a BlueCross provider services agent, ahead of calls from physician offices using traditional phone lines. Both the awards and the conference are organized by the International Quality & Productivity Center (IQPC). Experts and practitioners in the call center field judged this year's award entries. "Providers who utilize our STATchat feature receive the help they need with little or no wait time," said David Boucher, BlueCross BlueShield of South Carolina's assistant vice president of health care services. "This allows our providers to better focus on their vital role of caring for their patients." Headquartered in Columbia, S.C., BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Source: PR Newswire

Oakland, Calif. - Web-based options are playing a larger role in doctor-patient interaction, notes Kaiser Permanente. The Oakland, Calif., health insurer released a study that was published in the American Journal of Managed Care and describes how secure e-mail changes the way patients choose to access medical care. "Patient access to electronic health record with secure messaging: impact on primary care utilization" examines the use of secure e-mail between Kaiser Permanente members and physicians. According to the study: Patients with online access to an electronic health record (EHR) are choosing to use secure e-mail, thereby decreasing the number of primary care office visits and telephone contact rates. The study noted that the use of secure e-mail linked to an EHR decreased annual adult primary care outpatient visit rates by 7 to 10% and led to 14% fewer phone contacts than those not using online services. "The access to personal health management tools, including secure email is helping our members get care how and when they want it," states Yvonne Zhou, PhD, one of the authors of the study. "It is valuable to have been able to document an evolving trend that shows consumers are choosing to replace office visits and phone calls with electronic communication with their doctors." More than 1.4 million Kaiser Permanente members are registered to use the company's secure online services. Since launching secure e-mail services, more than 2.7 million e-mail messages have been sent to providers. Source: PR Newswire

CIGNA HealthCare, Hartford, Conn., announced yesterday that it will begin providing online precertification this fall to more than 365,000 physicians in its national network.