BCBS Website Feature Snares Honor

Las Vegas - A feature on its Web sites that links directly to a physician's office has garnered an award for BlueCross BlueShield of South Carolina. The feature, called STATchat, took top honors in the "Best Use of Technology" category during the 3rd Annual Call Center Excellence Awards held recently in Las Vegas. STATchat allows a physician's office staff to call BlueCross over the Internet and gives them priority for customer service. Physician office staff members simply click on the STATchat icon to call for assistance without dialing any numbers by using an inexpensive headset with microphone. STATchat links the staff member with a BlueCross provider services agent, ahead of calls from physician offices using traditional phone lines. Both the awards and the conference are organized by the International Quality & Productivity Center (IQPC). Experts and practitioners in the call center field judged this year's award entries. "Providers who utilize our STATchat feature receive the help they need with little or no wait time," said David Boucher, BlueCross BlueShield of South Carolina's assistant vice president of health care services. "This allows our providers to better focus on their vital role of caring for their patients." Headquartered in Columbia, S.C., BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Source: PR Newswire