Ninety-five percent of life insurance beneficiaries are “satisfied” overall with their claims experience, yet there is greater opportunity when they are “extremely satisfied,” according to “The Moment of Truth: Individual Life Insurance Claimant Satisfaction,” a new survey from LIMRA.

“In our study we learned the distinction between a ‘satisfied’ and an ‘extremely satisfied’ beneficiary is profound. It could be the difference between receiving and not receiving additional business,” said Jennifer Douglas, associate research director, LIMRA Developmental Research.

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