A Trip to Find Out What Agents Really Want

Do you ever wonder what agents really want? AgencyPort Insurance Services wants to know too. The provider of Web-based solutions designed specifically for property/casualty insurers are in the middle of a month-long Agent Insight Tour.

Designed to ascertain firsthand what is truly important to agents when it comes to workflow and IT solutions, the 1,400-mile road trip down the East Coast begins in Portland, Maine and ends in Orlando, Florida at the ACORD LOMA Insurance System Forum.

“AgencyPort has always developed solutions with the agent’s perspective in mind,” says Eric Harnden, co-founder and CTO at AgencyPort. “It’s the only way we know how to create an effective solution that actually gets used. What better way to stay ahead of the agent curve than by asking them directly what works and what doesn’t?”

Traveling in a custom-decorated Agent Insight Tour truck, the AgencyPort team will conduct interviews with more than 100 agents in over 50 towns and cities.

“As far as we know, nothing like this has been done with agents before,” continues Harnden. “We understand that they are at the heart of both carriers’ businesses and ours, and that in order to continue to offer the industry’s leading products, we need to stay extremely close to their daily needs and goals. This tour is just one way for AgencyPort to do that.”

John Leonard, chairman of ACORD and president and CEO of Maine Employer’s Mutual Insurance Co. (MEMIC), kicked off the Agent Insight Tour, which also aims to gain awareness for the ACORD Standard. “The ACORD Standard is extremely important to bridging the gap between agents and carriers; the Agent Insight Tour is just another example of how industry stakeholders are actively fueling its adoption.”

You can follow the tour by visiting AgencyPort’s blog. And, findings from the interviews will be presented at the ACORD LOMA Insurance System Forum.